Maximize Your Taproom 
Learn how to max out your space, set the perfect price, and increase revenue by up to 50%
It’s easy to look at the scale that the most successful craft breweries have achieved and think to yourself…
“If only we could just _____"

Afford to expand outside of our region.

Figure out how to scale up production.

Land that big juicy distribution account we’ve been chasing.
If that’s what you’re dreaming about, I don’t blame you.

But to do that at this stage is to miss the biggest opportunity you have for creating healthy margins, loyal customers, and consistent month-over-month revenue growth.

And it just happens to be right inside your own front door.

I am, of course, talking about your Taproom… and there are some (very) important reasons why.
For every $100 you spend in COGS and Labor...
You can generate approximately:
$120 profit from distribution
Or...
$720 profit from your taproom
Ahh, I can hear the "Yes, but's" from here.
  • Yes, but we can't sell at those prices in our area.
  • Yes, but we don't do enough volume to support our capacity.
  • Yes, but there's a limit to how much you can sell out of your taproom, and no limit to distribution.
Put the skepticism aside for a moment and ask yourself:

If you could sell more out of your taproom, at higher prices, would you?
The truth is, most breweries aren't even close to maxing out their Taproom's potential.
That means that figuring out how to drive traffic, raise your prices, and sell more out of your taproom is the SINGLE MOST IMPORTANT thing you can do right now to take your brewery to the next level.
  •  The margins can be astronomical (without scaring off your customers)
  •  The feedback on your beer is immediate, constructive, and unfiltered, coming directly from the people most likely to purchase your product in the first place
  •  Your business isn't at risk of being tossed aside at a moment's notice from distributors who have their pick of other breweries, begging for the business at race-to-the-bottom prices
Get this one thing right, and you're well on your way to building a massive success.

And besides, high margin business is GOOD business.
Hi, I'm Chris.
Over the past 9 years, my firm and I have worked with craft breweries all across the U.S, and have helped them achieve significant bottom line improvements, while streamlining their operations.

And in doing so we’ve identified, refined, and tested a repeatable set of strategies, tools, and processes that work regardless whether you’re brewing deep dark stouts, wacky IPAs, or crisp traditional pilsners.
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Introducing...
Maximize Your Taproom 
In this foundational Brewery Business Blueprint course, we'll show you the step-by-step process for maximizing the potential of the most profitable part of your brewery.
Maximize Your Taproom will...
Walk you through the strategies successful breweries use to turn their taprooms into massive profit generation engines, including:
  • How to use metrics to measure whether your taproom is generating revenue to its potential, and then translate that information into an action plan.
  • How to raise your priceswithout offending your current customers by doing local price research and addressing the common psychological hangups that plague most small business owners
  • How to build out a "can't lose" beer selection that will boost sales and keep your customers excited to see what's coming next
  • How to create a strong taproom culture build around your "why" that differentiates you from the hundreds of other options your potential customers have
  • How to train your taproom staff to SELL and become evangelists for your beer AND your brand
  • And much more...
If that sounds out of reach, don’t worry: we've got your back. 
Here's what our clients have to say...
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When you sign up for the course, you’ll get instant access to:
  • 4 detailed video lessons on taproom metrics, pricing, beer selection, customer experience, and staff training each with key takeaways, examples, and action steps to complete
  • The Taproom Formula Spreadsheet Template so that you can benchmark your taproom's performance against top performers in the industry
  • The Taproom Pricing Spreadsheet Template so that you can determine what your prices should be and how to raise them without offending your customers
  • A Sample Taproom Meeting Agenda which outlines exactly how to hold more effective taproom meetings
All accessible at any time, so you can turn around and implement today, tomorrow, or whenever you revisit your taproom strategy.

Here's how to join:
Your Brewery Business Blueprint Enrollment Options
THE MAXIMIZE YOUR TAPROOM COURSE MATERIAL
$
199
  • Instant lifetime access to Maximize Your Taproom, including:
    ✔ 4 in-depth video lessons
    ✔ Key takeaways and examples
    ✔ Action steps to complete
  • Our Taproom Templates: 
    ✔ The Taproom Formula Spreadsheet
    ✔ The Taproom Pricing Spreadsheet
    ✔ Sample Taproom Meeting Agenda
THE COMPLETE BREWERY BUSINESS BLUEPRINT PROGRAM
$
899
Or 4 payments of $249
  • Instant lifetime access to Maximize Your Taproom, including:
    ✔ 4 in-depth video lessons
    ✔ Key takeaways and examples
    ✔ Action steps to complete
  • Our Taproom Templates:
    ✔ The Taproom Formula Spreadsheet
    ✔ The Taproom Pricing Spreadsheet
    ✔ Sample Taproom Meeting Agenda
  • Instant lifetime access to all 5 additional Brewery Business Blueprint video courses and templates, including:
    ✔ Course 2: Master Your Cash
    ✔ Course 3: Money Making Merchandise
    ✔ Course 4: Intelligent Inventory
    ✔ Course 5: Software Stack
    ✔ Course 6: Scale Your Sales Team
  • Instant access to our SBS Academy Webinar Series, including:
    ✔ Training from Chris to compliment the BBB course material and keep you accountable to achieving success
    ✔ Q&A straight from brewery owners all with similar goals and challenges
  • The Brewery Metrics Landscape bonus:
    ✔ 25 key metrics you can use to manage your brewery and benchmark your performance against the industry
THE TAPROOM ACCELERATOR
CONSULTING PROGRAM
$
1,999
Or 4 payments of $599
  • Instant lifetime access to Maximize Your Taproom, including:
    ✔ 4 in-depth video lessons
    ✔ Key takeaways and examples
    ✔ Action steps to complete
  • Our Taproom Templates:
    ✔ The Taproom Formula Spreadsheet
    ✔ The Taproom Pricing Spreadsheet
    ✔ Sample Taproom Meeting Agenda
  • Instant lifetime access to all 5 additional Brewery Business Blueprint video courses and templates, including:
    ✔ Course 2: Master Your Cash
    ✔ Course 3: Money Making Merchandise
    ✔ Course 4: Intelligent Inventory
    ✔ Course 5: Software Stack
    ✔ Course 6: Scale Your Sales Team
  • Instant access to our SBS Academy Webinar Series, including:
    ✔ Training from Chris to compliment the BBB course material and keep you accountable to achieving success
    ✔ Q&A straight from brewery owners all with similar goals and challenges
  • The Brewery Metrics Landscape bonus template:
    ✔ 25 key metrics you can use to manage your brewery and benchmark your performance against the industry
  • Two 60-minute Calls with Chris designed to rapidly increase your taproom profits:
    ✔  Call 1: A Customized Taproom Improvement Plan and Accountability Call with specific targets and action steps laid out for your brewery
    ✔ Call 2: Taproom Implementation Follow-Up Call to evaluate progress, troubleshoot, and confirm next steps
    ✔ Unlimited direct email acces to Chris
Frequently Asked Questions
Will Brewery Business Blueprint work for my brewery?
If you’re taproom is packed 6 nights a week, every bit of merchandise and inventory can be accounted for at a moments notice, your back office is already paperless, and your sales team crushes their targets each month, this program probably isn’t for you.

But if you want to increase your sales, streamline your operations, and grow your brewery this is for you.

The principles, processes, and best practices we share in the BBB course are based on the collective experience we’ve had working with breweries across the U.S. making significant improvements to their bottom line earnings. They’ve worked for them, and they can work for you. 
Right now we’re focused on wholesale expansion. Does this course cover how to handle that?
Maximize Your Taproom won't cover wholesale. In our experience, we’ve found that getting these in-house fundamentals down first ensures that growth and expansion can proceed smoothly. 

However, if you enroll in the BBB Complete Subscription you'll also get access to Scale Your Sales Team, which covers exactly how to expand your distribution territor and increase your out-of-house sales.
How much time will this take each week?
Although the course video content is concise and to-the-point, the real meat is in the application of the material to your brewery.

Plan on reserving 3-5 hours per week to review the course material and implement the action steps and new processes with your team each week.
How long do I have access to the course?
Your registration comes lifetime access to the course material. You can login anytime, anywhere you have an internet connection.

Our recommendation is to revisit this material monthly to both stay on track, and open up additional profit-boosting opportunities you may not have taken advantage of the first time around.
What if I sign up but don’t have time to follow through?
You’ve got a brewery to run, and that comes first. So if you get into a time crunch, no problem. 

Because you can access the material at any time, you can just press pause, and then pick back up again when you have a bit more time in the schedule.
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