Double The Profitability of Your Craft Brewery in 6 Months or Less 
Learn the proven, step-by-step process we use with breweries to increase sales, build cash flow, streamline inventory and back office operations 
(and free up hours of your time in the process)
From the outside, owning your own brewery sounds like a dream job...
And in this picturesque world of craft brewing that exists in the minds of your friends, family, and fellow homebrew club members, you get to truly do what you love.

Experimenting with creative new recipes and testing them with your friends and staff, just like back in your basement on Friday nights…

Making delicious, unique beer according to your enlightened vision of the perfect brew, day-in and day-out…

And getting “high off your own supply,” grabbing a relaxing cold one after each hard day’s work…
All of this while your employees joyfully arrive to work each day, customers and distributors flock to your front door, and your beer is seamlessly exchanged for cash as you continue to “rake it in” month after month.

Well... as you’ve probably found out by now, that fantasy-land perception of what it’s really like to run a brewery is just that: perception.

The reality?

Running a brewery is hard… ass… work. 

Just take a look at these comments online from active brewery owners:
Now, maybe you actually knew this going in:
How much work it was going to be...

How challenging it would be to work yourself into the black...

And how little true brewing you’d be doing…

But that doesn’t make the job you have in front of you any less difficult. 

Because not only is it hard work, it’s also incredibly complex because of: 

(1) The excruciating level of detail required to make delicious beer.

(2) The fact that you’re running 5 different business units under one roof, when most businesses are one, maybe two.

What does all of this add up to?

Even as a moderately successful brewery, you’re probably facing:
  • Exhaustion and fatigue from tending to your “baby” day-in and day-out for years, without seeing anything beyond the minimum paycheck you need to get by. When was this supposed to pay off again??
  • A constant roller-coaster of cash and inventory, fluctuating between ordering excess in bulk, expediting when you’re short, and “spending ahead” on assets for future expansion. 
  • A steep learning curve (still) and a mountain of back-office paperwork that eats up every minute you have outside of actually producing beer.
And that’s if you’re ALREADY profitable!
Instead of raking in loads of cash, brewing and delivering amazing beer, and building something amazing...
Somewhere along the line, you became CPO (Chief Paper-pushing Officer), and those early goals seem like they’ve drifted somewhere off into the distance.

Thankfully though, you’re not alone.

Hundreds of craft breweries have sprung up and found success in the midst of all of the same challenges, and they continue to do so to this day. 

And that’s not because of luck, location, or magic… but because they’ve discovered and followed a very specific set of best practices for operating and marketing their brewery that they adhere to.

We work with these breweries every day, and I’ll tell you:

There’s no reason why that couldn’t be you.
Hi, I'm Chris. And I'm here to help you do just that.
Over the past 9 years, my firm and I have worked with craft breweries all across the U.S, and have helped them achieve significant bottom-line improvements while streamlining their operations.

And in doing so we’ve identified, refined, and tested a repeatable set of strategies, tools, and processes that work regardless whether you’re brewing deep dark stouts, wacky IPAs, or crisp traditional pilsners.
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Introducing...
A premium program for craft brewers and proven path to selling more beer, minimizing costs, and running your business like a well-oiled machine
Brewery Business Blueprint is...
An online program to help you implement proven best practices and standards in your business so that you can double your profitability in the next 3-6 months.

So whether you’re:
  • Just getting started and want to get into the black as quickly as possible...
  • A few years old and want to finally turn the corner to start scaling...
  • Or a seasoned vet looking for a way to break the exhausting 100-hour-a-week routine...
Our goal is to take all of the knowledge we share with our breweries, and give you a “download” of the exact step-by-step process to increased earnings, so that you can go out and execute it yourself.
After enrolling in the program, you’ll have:
  • Increased your brewery’s revenues without over-extending yourself
  • Decreased your costs and cash losses so you can build more gross profit
  • Make payroll and pay vendors comfortably each month without stressing out
  • Established a path to actually pay yourself a CEO’s salary (and avoid “ownership fatigue”)
  • Streamlined your operations and saved up to 20 hours per week so you can get back to doing the fun stuff: brewing!
  • Increased your sales with a motivated Outside Sales Team full of selling ninjas, winning you new business day-in and day-out
  • And much more...
If that sounds out of reach, don’t worry: we've got your back.

Because in this course we've broken it down into 6 straightforward video modules that walk you through the exact steps you can take to improve your revenue, margins, and operations across the six highest-leverage areas in your brewery.
Here's a look inside the program...
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When you sign up for the program, you’ll get...
Instant lifetime access to six core course modules, which contain 4-6 videos each detailing:
  • An overview of each business component, including strategy and metrics to pay attention to
  • The exact step-by-step process for evaluating, and implementing changes to make each aspect of your brewery more efficient and profitable
  • Software and template demos to show you how to set it up use it
  • Examples and case studies
Each course also includes:
  • Downloadable spreadsheets and document templates you can “plug-and-play” within minutes
  • Downloadable PDF checklists and procedures you can use to run your day-to-day operations and train your staff
  • A list of action steps for you to complete each week to stay on track
And my Brewery Metric Landscape document as a bonus:
  • A PDF download of 25 of the most critical metrics to benchmark your brewery against
  • Includes what to measure, how to collect the data and calculate the metric, as well as a benchmark range to compare it to (this is the secret sauce)
  • You'll also learn how to take meaningful action against those metrics that fall out of range, to direct your efforts to the area of your brewery that needs it most 
Plus, because we know you’re busy brewing, promoting, and managing, the course is designed so that you can take it whenever, and wherever you want. 

None of the hassle involved in traveling to seminars and back, only to forget the “epiphany” you had while you were there.

No worrying about whether you can take time off from managing the day-to-day. 

And no need to spend a big chunk of your monthly budget on consultants or business coaches, who although helpful, may not have a clue about the details and complexities involved in running a craft brewery.
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Your Brewery Business Blueprint Enrollment Options
THE COMPLETE BREWERY BUSINESS BLUEPRINT PROGRAM
$
899
Or 4 payments of $249
  • Instant lifetime access to all 6 Brewery Business Blueprint video courses and templates, including:
    ✔ Course 1: Maximize Your Taproom
    ✔ Course 2: Master Your Cash
    ✔ Course 3: Money Making Merchandise
    ✔ Course 4: Intelligent Inventory
    ✔ Course 5: Software Stack
    ✔ Course 6: Scale Your Sales Team
  • Instant access to our Brewery Business Blueprint Academy Webinar Series, including:
    ✔ Training from Chris to compliment the BBB course material and keep you accountable to achieving success
    ✔ Q&A straight from brewery owners all with similar goals and challenges
  • The Brewery Metrics Landscape bonus: 
    ✔ 25 key metrics you can use to manage your brewery and benchmark your performance against the industry
THE TAPROOM OR SALES TEAM
ACCELERATOR CONSULTING PROGRAM
$
1,999
Or 4 payments of $599
  • Instant lifetime access to all 6 Brewery Business Blueprint video courses and templates, including:
    ✔ Course 1: Maximize Your Taproom
    ✔ Course 2: Master Your Cash
    ✔ Course 3: Money Making Merchandise
    ✔ Course 4: Intelligent Inventory
    ✔ Course 5: Software Stack
    ✔ Course 6: Scale Your Sales Team
  • Instant access to our Brewery Business Blueprint Academy Webinar Series, including:
    ✔ Training from Chris to compliment the BBB course material and keep you accountable to achieving success
    ✔ Q&A straight from brewery owners all with similar goals and challenges
  • The Brewery Metrics Landscape bonus: 
    ✔ 25 key metrics you can use to manage your brewery and benchmark your performance against the industry
  • Two 60-minute Calls with Chris designed to rapidly increase either your taproom profits OR sales team revenue:
    ✔ Call 1: A Customized Improvement Plan and Accountability Call with specific targets and action steps laid out for your brewery
    ✔ Call 2: Implementation Follow-Up Call to evaluate progress, troubleshoot, and confirm next steps
    ✔ Unlimited direct email access to Chris during the engagement
THE BREWERY BUSINESS BLUEPRINT
6-WEEK CONSULTING PROGRAM
$
3,999
Or 6 payments of $799
  • Instant lifetime access to all 6 Brewery Business Blueprint video courses and templates, including:
    ✔ Course 1: Maximize Your Taproom
    ✔ Course 2: Master Your Cash
    ✔ Course 3: Money Making Merchandise
    ✔ Course 4: Intelligent Inventory
    ✔ Course 5: Software Stack
    ✔ Course 6: Scale Your Sales Team
  • Instant access to our Brewery Business Blueprint Academy Webinar Series, including:
    ✔ Training from Chris to compliment the BBB course material and keep you accountable to achieving success
    ✔ Q&A straight from brewery owners all with similar goals and challenges
  • The Brewery Metrics Landscape bonus: 
    ✔ 25 key metrics you can use to manage your brewery and benchmark your performance against the industry
  • 6 Weeks of 60-minute calls with Chris designed to rapidly increase your brewery's profits:
    ✔ Week 1: A Taproom Assessment and Taproom Metric setup to start increasing volume and margin
    ✔ Week 2: A Cash Assessment and improvement plan to ensure you have the appropriate cash controls in place
    ✔ Week 3: A Merchandise Audit and plan to improve your margins and start moving stale inventory
    ✔ Week 4: An Inventory Audit and plan to improve your systems and free up cash
    ✔ Week 5: A Software Systems Assessment and plan to streamline your processes and free up hours of your time each week
    ✔ Week 6: A Sales Team Accountability Review and customized plan to increase your sales volume and accounts
    ✔ Unlimited direct email access to Chris during the engagement
Frequently Asked Questions
Will Brewery Business Blueprint work for my brewery?
If you’re taproom is packed 6 nights a week, every bit of merchandise and inventory can be accounted for at a moments notice, and your back office is already paperless this program probably isn’t for you.

But if you want to increase taproom and distribution sales, get a total grip on cash movement, introduce a software stack to streamline the back office and are ready to start significantly increasing the profitability of your brewery, this program is for you.

The principles, processes, and best practices we share in the BBB course are based on the collective experience we’ve had working with breweries across the U.S. making significant improvements to their bottom line earnings. They’ve worked for them, and they can work for you. 
How much time will this take each week?
Although the course video content is concise and to-the-point, the real meat is in the application of the material to your brewery.

Plan on reserving 3-5 hours per week to review the course material and implement the action steps and new processes with your team each week.
How long do I have access to the course?
With your registration comes lifetime access to the course material. You can login anytime, anywhere you have an internet connection.

In fact, we recommend revisiting this material every 3-6 months to both stay on track, and open up additional profit-boosting opportunities you may not have taken advantage of the first time around.

What if I sign up but don’t have time to follow through?
You’ve got a brewery to run, and that comes first. So even though the course is designed to be completed in 5 weeks, if you get into a time crunch, no problem. 

Because you have lifetime access to the material, you can just press pause, and then pick back up again when you have a bit more time in the schedule.
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